About Steve Waddell

Visionary AgeTech Entrepreneur, President & EOS Visionary of Nasoni, and Award-Winning Author of Valuepreneurs, Backed by $5M+ in NIH Funding.

Steve Waddell is an entrepreneur, inventor, and systems thinker who turns frontline problems into scalable solutions. From predictive fall prevention in the bathroom to award-winning entrepreneurship frameworks in the classroom, Steve blends behavioral science, design, and rigorous execution. Today, he leads Nasoni and Valuepreneurs to extend independence for older adults, reduce caregiver burden, and equip the next generation of innovators with practical tools to build value-first businesses.

In NIH Funding Secured for Predictive Health Innovation

$ 0 M+

Awards for Valuepreneurs and Product Design Excellence

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TEDx Talk Views Inspiring Future Innovators

M+

Building Predictive Health From the Bathroom Up

Steve Waddell views the bathroom as one of the most overlooked frontlines in healthcare. It’s where hydration, hygiene, mobility, and daily routines quietly reveal early signs of decline. At Nasoni, Steve leads the development of Sense™ by Nasoni and the Healthy Habits Index™, a radar-based, camera-free system that transforms everyday routines into life-saving behavioral data. By detecting gait changes, functional drift, and disrupted habits before a crisis, he’s helping caregivers and clinicians move from reactive emergency response to predictive prevention—supporting aging in place with both

Teaching the Valuepreneurial Approach

As the author of Valuepreneurs: The New Rules for Launching Products, Building Your Business, and Achieving Your Entrepreneurial Dreams, Steve Waddell distills three decades of innovation into a clear, 5 stage, 15 step framework. His work helps innovators validate markets, protect their IP, build business models, and raise capital with confidence. Valuepreneurs has earned dozens of awards and is used in high schools and universities as a practical roadmap for real-world entrepreneurship.

From Nuclear Carriers to measuring neuro-degenerative decline

Steve Waddell’s career began in heavy industry and complex systems. At Newport News Shipbuilding, he architected a risk management process for nuclear aircraft carrier programs that became an industry best practice and helped avoid over $1B in cost. As Vice President at Reed Integration, he helped grow the company from startup to multi-million-dollar, Inc. 5000 recognition by building training programs and strategic alliances with organizations like NASA and Fortune 500s. That same systems mindset later powered the invention of Sense™ by Nasoni.

Testimonials

"I had the great opportunity to work with Steve Waddell at Newport News Shipbuilding now Northrop Grumman. I had the opportunity to grow from Steve's process-oriented leadership, systems engineering expertise, and the innovative ideas that he brought to the table, especially in the area of Risk Management. Steve has a special skill for finding and assembling the best talent in the industry to deliver informed growth and direction setting."

Terry Bazemore

Vice President of Transformation, Enterprise Architecture & Cloud

"I have gotten to know Steve well over the past year, based on a fortuitous assignment as a Subcontractor to his company's prime effort in response to a major government solicitation. This very large potential government contract would be a challenge for a mature established company, but Steve's diligent strategic planning and thoughtful organizational structure will position his firm for this award. Despite many government delays, Steve kept his large disparate team focused on all tasks, adhering to a highly detailed proposal schedule, and constantly exercised excellent judgment throughout the process to keep the team functioning with no crippling issues. He is pleasant to work with when the going gets tough. I would eagerly join his firm on another response to a competitive solicitation, and will certainly make every effort to recruit Steve to any suitable solicitation or program management contract execution opportunity when my firm." serves as Prime.

John Pyron

Vice President at WR Systems, Ltd.

"I met Steve while working at Genimex as he was introduced to me through a partnership I established with an industrial design firm. His enthusiasm for his business was contagious and I immediately knew that we would want to partner with him and do his manufacturing. We also choose our clients and when a founder is as excited but also professional, experienced, realistic and capable as Steve, Genimex truly wants to build their success with them. It was a delight to follow his progress with Nasoni as he was getting ready to go into production, as well as, getting to know him as a person and not just a founder. A true joy to work with and I look forward to continuing following his future success with Nasoni and other businesses. I hope that our professional paths cross again and we can work together in the future."

Crystelle Desnoyer

Chief of Staff to the CEO at Techstars

"I have rarely come across visionaries who have the energy and passion that Steve has. I have had the pleasure of working with Steve as he is taking his Nasoni faucets to the world. Steve's unbridled commitment to design, improving life both practically and holistically with a beautifully designed and responsible product is inspiring. I look forward to being on his team helping this happen and highly recommend anyone who has the chance to work with Steve to put on your seatbelt because he is going to get you energized and expect the best out of you as he gives every single day."

Justin Ahrens

Chief Brand Officer at Rule29 and Marrow